I have worked for more than 20 years in blue-chip companies in Marketing,Strategy, and IT roles. My interests lie in:

- Strategy formulation and creation of value propositions through professionally designed and executed market research. 
- Brand development
- Market penetration strategies based on market potential estimates
- Linking information technologies and marketing practices
- Creating communication campaigns on European level
 

I also currently teach International Marketing, Marketing Management,and Promotional Management at Webster University in Vienna.