The first time I saw Gillette’s ad “We Believe: The Best Men Can Be”, I liked it quite a lot. Well-directed, sensitive, with a strong...

As everything else in life – products, people, ideas – any country can become a subject of marketing. All countries who desire to attract...

To kill a brand is actually not that difficult. Yes, one may have invested millions in it plus countless hours of toiling on strategies...

Being honest with your customers Very often people associate marketing with dishonesty, cheating, or twisting the truth and, let’s be...

Euromonitor International, a major player in market analysis and data collection, has a very nice section on podcasts to which I often...

I have thought long and well before starting this blog. After all, there are so many blogs dedicated to the juicy topic of marketing. I...